Blog

Insights on software, AI, and technology strategy from the Unothread team.

software
Mar 15, 2025·6 min read·Berke Batur

Why Your Business Needs Custom Software (Not Another SaaS Tool)

Off-the-shelf tools are great until they aren't. Here's how to know when it's time to build your own — and what to expect when you do.

Read More →
ai
Feb 28, 2025·8 min read·Berke Batur

Practical AI for SMEs: Where to Start Without Getting Overwhelmed

AI doesn't have to mean building your own LLM. Discover the five AI use cases that deliver the fastest ROI for small and medium businesses.

Read More →
ecommerce
Jan 20, 2025·7 min read·Berke Batur

E-commerce in 2025: The Trends That Actually Matter

From AI-powered personalization to headless commerce, we break down which e-commerce trends are worth investing in this year.

Read More →